Behavior analysis consulting

Zach Elwood, behavior analysis consultation

My name is Zach Elwood and I’m available for private consultation related to reading and interpreting human behavior in competitive games and other high-stakes situations. 

I’m a former professional poker player, and the author of the renowned Reading Poker Tells trilogy of books (48K+ books and 1.2K+ video series sold; books translated into seven languages). I also host the People Who Read People podcast (60K+ views/listens per month), where I interview guests from a wide variety of professions on how they read, interpret, and make use of behavior — and where I also push back on the immense amount of bullshit in the behavior-reading space. 

What I offer is a nuanced, no-nonsense, real-world approach to thinking about and trying to interpret and use human behavior. I will also tell you upfront if I think I can provide value: I’ve turned down quite a few requests for consultation due to believing I wouldn’t be of much help for their particular needs (e.g., in some cases, people would be better off just consuming some of my content first).

Types of consulting I’ve done

Amir Lehavot in 2013 WSOP Main Event
I consulted for Amir Lehavot during the 2013 WSOP Main Event (see testimonial above)

Some consulting gigs I’ve worked on:

  • Assorted consulting/training for poker players, including but not limited to:
    • Two World Series of Poker (WSOP) Main Event players: Amir Lehavot (3rd place 2013), Max Steinberg (4th place, 2015)
    • Three high-stakes cash game players who wish to remain anonymous
    • Private poker tells training for a “stable” (a group of players with shared financial backing) 
    • Featured in a documentary about a well known boxer’s journey to get better at poker (watch clips)
  • Consulting for a competitor on The Traitors

Learn more

Learn more about my consulting work here.

Questions?

Have questions? Want to schedule a free initial consult? Use my contact form.