Door-to-door sales tricks and strategies

A talk with two people with door-to-door sales experience: Conrad Smith and Dave Mock. We talk about the tricks and strategies they used to close sales, and the psychological factors in why those strategies work. Topics discussed: verbal and physical sales scripts some companies use, and why they work; the use of ambiguous language in deception; the power of personal anecdotes in gaining rapport; the importance of getting a customer to commit in writing to the deal; how simply spending time together can build rapport and make a sale more likely.

This is a reshare of a 2019 episode

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