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Group psychology, polarization, and persuasion, with Matthew Hornsey

A talk with psychology researcher Matthew Hornsey about group psychology, polarization, and persuasion. Hornsey has been a researcher on over 170 papers, with many of those related to group psychology topics.

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Topics discussed in our talk include: why people can believe such different (and sometimes such unreasonable) ideas; persuasive tactics for changing minds; tactics for reducing us-vs-them animosity; why groups mainly listen to in-group members and ignore the same ideas from out-group members; the effects of the modern world on polarization; social media effects, and more.

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See a transcript of this talk.